The Birdhouse Demo
Even if you’re already not interested in the app itself—if you’re sitting there thinking to yourself, “Man, draft tweets is the dumbest idea I’ve ever heard”, or if you don’t even use Twitter—at least watch the demo/introductory movie, which, I dare say, is the finest example of the form made to date. Note, for example, the reflection of the trees on the iPhone trim during the screencast sections. Think about how much thought went into the app based on how much thought went into this swell little movie.
Last summer I got all jumpy about the idea of doing RRR promotional videos like this—by combining individual shots of Ben and me—but could never get it from my head into draft stage. They, however, nailed it. I have some story boarding to do.
Source: birdhouseapp.com
