Chris Brown just sold you some gum
Apparently, the song “Forever” is just an extended mix of a jingle he wrote for Wrigley. That’s correct: Chris Brown (and a few other artists) was commissioned to write a jingle.
Mr. Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley’s best-known brands.
The campaign includes spots featuring R&B singer Ne-Yo doing his own take on Big Red’s “kiss a little longer” jingle. And “Dancing With the Stars” regular-turned-country-singer Julianne Hough recorded a twangy version of Juicy Fruit’s “The taste is gonna move ya.”
This clears up some confusion Jesse and I had back when we were researching Chris Brown looks in preparation for filming RRR commercials. Not only did “Forever” seem disconnected stylistically from Brown’s other singles, but the timing of the release was out of sync. And now we know.
[WSJ, via Big Contrarian]
