Media Futurist
“Gerd Leonhard wrote The Future of Music, which basically said that the record business was terminally ill. I read it and thought he was right, so I hired him as a consultant. He’s shaped our thinking. None of us know what the future looks like, so we can invent it, be part of it. Fifty five per cent of the new people we’ve brought in haven’t worked in traditional record companies.” Ged Doherty, CEO, SonyBMG UK
