Go, Internet, Go

This just happened. A song-based commercial, aired during a break from a tennis event happening in Flushing Meadows, was

broadcast on TV in Boston
watched in Brazil via satellite
rebroadcast to the internet
watched online in Brooklyn and listened to on headphones
played into an iPhone
analyzed by Shazam
looked up on YouTube
listened to in full
and shared to a friend via chat [the URL]

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Hi, I'm Robbie Mitchell.
I live in NYC, work at Knewton, and co-founded a sweet educational rap company.

I obsess about data analysis and minor progressions.

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