Sean’s right about cultivating a merch market. At one of the venues I do press for, The Highline Ballroom in N.Y.C., we regularly see artists coming in who make more money at the merch table than they do on ticket sales. Getting a good logo design and printing up a bunch of pins and shirts and hoodies and signed CDs is a necessity.
John Seroff, “Music Bloggers Roundtable Redux”, pointing out the tragic habit bands have of spending thousands on music production and pennies on design and promotions.
